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Building Support for Electric Vehicles
Provided by: Yale Program on Climate Change Communication |Published on: April 27, 2021
Articles/Websites
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Synopsis
- This article shows the effect of positive radio stories on people's perceptions of electric vehicles in Norway and the United States.
- It shows how media messaging changes popular opinions about electric vehicles.
Subjects: Social Studies, English Language Arts, Mathematics
Authors: Abel Gustafson, Matthew Goldberg
Region: Europe, North America, USA - South, United States
Languages: English
Teaching Materials
Positives
- The article describes an easy-to-follow experiment and includes data to support the findings.
- This can be a significant component of a media literacy, advertising, or literacy lesson.
Additional Prerequisites
- The article links to the two stories mentioned in the experiment.
- Students should understand what standardized mean difference is to properly analyze the data.
Differentiation
- Teachers can preview essential vocabulary terms, such as EV and emissions, to help students' comprehension.
- ELL students can be given the article beforehand to read.
- After reading the article, students can create a podcast story about an aspect of sustainability, such as eating less meat, EVs, solar power, buying recycled items, or composting. Then students can run an experiment to see if their podcast story influenced people's attitudes or beliefs.
- Other resources related to these topics include this video analyzing the impact of various types of cars on the climate and this video about the history of electric cars.
Scientist Notes
Teaching Tips
Standards
Resource Type and Format
About the Partner Provider
Yale Program on Climate Change Communication
The Yale Program on Climate Change Communication conducts scientific research on public opinion and behavior. They also engage the public in climate change science and solutions, in partnerships with governments, media, companies, and civil society.
All resources can be used for your educational purposes with proper attribution to the content provider.
